Facebook relaunched and renamed its Events app — potentially creating a more potent competitor to local event and business listing services such as Yelp. The social networking giant on Friday unveiled ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

Plan ahead for success — build out a calendar for the year ahead to give yourself ample time to develop promotions, secure necessary materials and generate buzz. Create targeted promotions for a ...