Sports must be fair if they are to be worthwhile. One basic way that sports are kept fair is that women compete against other ...

Serena Williams, making a comeback. Jen Pawol, making baseball history. A tennis player, making a fool of himself. This is ...

WEST LAFAYETTE, Ind. — As the women's World Cup soccer tournament begins, a Purdue University sports sociologist is looking to see how mainstream media captures action on the field and enthusiasm in ...

The annual observance of National Girls & Women in Sports Day coincides with Black History Month to honor Black women who transformed American sports through their excellence and determination. Black ...

New York, NY — October 22 — Forbes today announced the launch of its inaugural Most Powerful Women in Sports list, presented by Ally Financial. The new annual ranking honors 25 leaders who are ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

There’s a lot of momentum around women’s sports right now, as ad spending doubled in 2024 and the largest dedicated female sports fund recently announced it has expanded from $150 million to $250 ...

This last year has seen an explosion in women's sports gaining more notoriety and visibility than ever — extending to media coverage, brand partnerships, and game attendance and viewership. But just ...

As women’s sports continue to set new records for attendance and viewership, Global Sports Editor Ricardo Zuniga explains how AP is doubling down on its industry-leading coverage of the biggest ...

Everywhere a sport is being played or a fan is looking for a connection to their favorite team or athlete, women are making it possible. From the University of Connecticut women's basketball team ...

BLACK ENTERPRISE closes out Women History Month highlighting Black women who are game-changers Black women have long been sidelined in several industries, including sports. However, plenty of women ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men. By Mujib Mashal Visuals by Atul Loke Reporting from Mumbai, India ...